Principles.
Tactics. Taxes.

What we believe about money before we buy anything. These do not change with the news cycle.

1. 01The right investment philosophy combined with discipline and time leads to success
2. 02Wealth should bring freedom, not restriction
3. 03Diversification is required for critical goals
4. 04Speculation may only be applied to optional goals after critical goals are funded
5. 05Don't underestimate the importance of liquidity
6. 06Debt is like fire: a campfire can be good, a forest fire is bad. Use the tool wisely
7. 07Educate clients about investment risk so they can make winning choices
8. 08Optimists make money
9. 09Every dollar needs a goal, and every dollar should be working toward that goal
10. 10Do lots of small, really smart things and watch them turn into big things over time

How the beliefs get expressed in an actual portfolio, position by position.

1. 01Research the investment universe, then choose the best
2. 02Index positions are great positions
3. 03Low cost: transaction fees and internal expense ratios
4. 04Utilize mostly ETFs and mutual funds
5. 05Dollar cost average
6. 06“Buy low” and “sell high” rebalancing
7. 07Significant allocation toward buy and hold
8. 08Utilization of sectors based on current market conditions
9. 09Overweight tech
10. 10We build, monitor, and update our own portfolios
11. 11We tailor models for unique client situations or requests
12. 12We can allocate individual stocks, bonds, or options as appropriate

The return you keep is the only one that matters, so tax treatment is decided alongside the investment.

1. 01Tax sensitive investing
2. 02Tax loss harvesting
3. 03Match investments to account types based on IRS tax rules to minimize taxes